Variable Message Signs for roadworks vs VMS for. Advertising Signs: What Are the Differences?
From roadworks to advertising, variable message signs are a great way to capture the attention of passers-by and relay vital information. However, there are distinct differences between those signs used to relay critical safety information to road users and variable advertising signs that promote businesses.
In this latest blog, we thought we would take a closer look at the differences between variable message sign boards for roadworks and advertising.
Purpose and Function
One of the most significant differences between these variable message signs is their overall purpose and function. Those used for roadworks act as a real-time information hub to pass vital information such as hazards, changing conditions and detours onto drivers. This helps to maximise safety and ensure a more efficient flow of traffic.
On the other hand, the primary function of a variable advertising sign is to boost brand recognition and promote a particular service or product. While those used for roadworks are placed at the start of a construction site or changing conditions, advertising signs are strategically placed in areas of high footfall.
Content and Messaging
Another major difference is the content and messaging that is being conveyed. For roadworks, variable message sign boards are designed to include clear and concise information such as speed limits, detours, and lane closures. This information will likely need to adapt to changing conditions, so it will need to be quickly updated, meaning it cannot be a complex design.
In contrast, advertising signs are there to promote brand awareness through a visually appealing and memorable display that captures the attention of passers-by.
Location and Placement
Due to the important information that they are showcasing, variable message signs need to be placed in positions of maximum visibility. They also need to be positioned well in advance of the construction zone so that drivers have time to react accordingly.
The only goal of an advertising sign is to promote a brand or service, so there is greater flexibility in their positioning. They can be placed anywhere where there is a high number of passers-by, ensuring they reach the biggest audience possible. However, they cannot be placed in locations where they might distract drivers from focusing on the road.
Control and Management
Another difference between the two is that variable message signs for roadworks are centrally controlled, allowing them to be quickly updated to changing road conditions, accidents, and other unexpected events.
Advertising signs require less frequent updating; this means they can be updated either manually or electronically.
Impact On Road Safety
Variable message signs for roadworks have a tangible impact on road safety. The information that they provide helps to alert drivers and ensures that they can react accordingly, minimising the risk of an accident as well as improving the flow of traffic and reducing congestion.
Advertising signs do not directly contribute to road safety, although they can indirectly influence it. As they are designed to be eye-catching, they can temporarily draw a driver’s attention away from the road. That is why proper placement and adherence to guidelines is critical.
Regulation and Compliance
Variable message signs need to adhere to strict regulations that have been set out by the transportation authorities. This compliance ensures that the information being displayed is accurate, consistent and follows all safety guidelines. It is vital that all construction projects adhere to these guidelines to ensure the safety of workers and road users alike.
An advertising sign will also be subject to various rules and standards, both in terms of placement and advertising law. Ensuring compliance with these regulations will help to maintain the aesthetics of the advert while guaranteeing that they will not distract drivers or become a potential hazard.
In need of variable message signs?
Are you in need of variable message signs for your next construction or roadworks project? Our team here at RPM Hire is on hand to help you find the perfect solution for your worksite.
Our 100% Australian-made variable message signs are available in both A and C-sized message boards and are perfect for use outdoors. Our solar powered solutions are entirely environmentally friendly, while the backup battery ensures you can operate your sign 24 hours a day, seven days a week.
Each electronic sign offers complete 360-degree rotation to ensure maximum visibility and features LED full matrix lights that come in five colours, guaranteeing road users will be able to clearly see your messaging. Our variable message signs also incorporate non-glare and UV-resistant screens to ensure drivers will be able to see your messages in even the brightest of conditions.
We know the importance of being able to update the information quickly, which is why our variable message sign boards feature remote programming. This ensures you can change the information being displayed on your signs from any internet enable PC, laptop, mobile, or tablet.
Not sure the right solution for your project? Get in touch with our RPM Hire team today, who will be happy to provide advice and recommendations on the perfect solutions for you.
